
"E-mail marketing is fast, effective and relatively
inexpensive —
a godsend for
marketers in an economy that has crunched advertising budgets."
TIME Magazine, Nov. 2002
Enterprise Email provides leading
edge, 100% permission based, email marketing technology,
that empowers businesses and organizations with easy to use
e-marketing solutions. We provide the expertise and technology
needed to make your email campaign succeed. Our service allows
companies to easily integrate their database and information,
without the expense of installing and managing email software on
their end or requiring extensive IT resources. We offer several
advanced email marketing solutions to companies looking to
communicate both with their current and potential clients, with
employees, with partners, with investors or anyone integral to their
business.
Capitalize On What You Already Have
Many businesses and
organizations do not take full advantage of their tried-and-true
sources of business — their existing
customers and prospects. Are you spending more on
acquisition or retention? If you said "acquisition," you're wasting
time and money. Consider these standard business statistics:
-
Acquiring a customer costs 5 to 10 times more than retaining
one (eMarketer, 2002).
-
A 5 percent increase in retention yields profit increases of
25 to 100 percent (Bain and Co., 2002).
-
Repeat customers spend, on average, 67 percent more (Bain and
Co., 2002).
-
After 10 purchases, a customer has referred up to seven people
(Bain and Co., 2002).
-
Twenty percent of customers account for 80 percent of total
revenues.
E-mail marketing can be as simple as
informing an existing client base about an upcoming promotion,
event, news or sale on items in their areas of interest, or it could
be as complex as tracking customers’ preferences from their online
and in-store credit card purchases, and then targeting the message,
according to their previous buying habits. Either way, customers
appreciate the personal service this type of campaign provides and
are more likely to remain loyal to your company.
There are four integral steps to any
successful email marketing campaign:
Click each step for a better technical understanding of
how email marketing works.
> Managing and/or developing your
customer database
> Create / Design your email
campaign
>
Execution
> Comprehensive Monitoring and
Reporting
Email
enterprise@jegraphic.com or call us at
718 494.0544
x 11
to discuss your email
marketing needs.
Copyright © J&E Graphic, Inc. 2002. All right reserved
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